Purpose Structural equation modeling (SEM) depicts one of the most salient research methods across a variety of disciplines, including hospitality management. Although for many researchers, SEM is equivalent to carrying out covariance-based SEM, recent research advocates the use of partial least...

This ebook is prepared from the research works presented at the 3rd Advances in Hospitality and Tourism Marketing and Management Conference (AHTMMC). It presents works focusing on technology (e.g., blogs, GPS), innovation, and innovative forms of tourism (e.g., nostalgic tourism)