Purpose This paper aims to identify the current state of the Portuguese tourism, its opportunities and challenges based on the conclusions of the International Tourism Forum (ITF)/Worldwide Hospitality and Tourism Themes (WHATT) Round Table attended by representatives of the main public and...

Purpose This paper aims to identify the importance of authenticity of the tourist experience, based on the main conclusions of the International Tourism Forum Round Table, attended by representatives of the main entities of the tourism sector in Portugal. Design/methodology/approach The main...