Reports on the first survey of chief executive officers of multinational hotel chains, sponsored by the International Hotel Association. The purpose of the survey was to assess the environmental scanning practices in those hotel firms and to learn how their executives view the uncertainty of the...

An overview of the trends occurring within the hospitality industry environment and their impact on organisational strategy, structure and performance is presented.

Increasing competition in the hospitality industry in Europe and downsizing of head‐office staff in corporate firms will require the development of new unit‐level management skills. The change needed is from an operations orientation to strategic thinking – a difficult management...