Sustained growth in the short break market has enabled hotel companies to develop nationally recognised brands such as Thistle Hotels′ “Highlife Breaks”. Success in the serviced accommodation sector of this market critically depends on effective retail brand distribution and the...

Important developments in the hospitality industry in the 1980s are reviewed and their implications for the 1990s discussed. It is proposed that social and demographic changes will continue to produce a great influence on the demand for hospitality services. Continued success in the 1990s will...