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Hotel industry
South Korea
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Südkorea
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Consumer behaviour
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Theorie
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Theory
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USA
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United States
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Dienstleistungsqualität
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Multinationales Unternehmen
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Strategic management
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Customer satisfaction
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Einzelhandel
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Exchange rate risk
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Kundenzufriedenheit
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Relationship marketing
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Retail trade
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Wettbewerb
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Währungsrisiko
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Brand
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Brand image
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Brand management
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Capacity planning
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Competitive strategy
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Emotion
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Firm performance
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Führungskräfte
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Hotellerie
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English
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Choi, Sunmee
3
Mattila, Anna S.
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Kang, Seongho
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Park, Heungsoo
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Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
1
The Cornell School of hotel administration handbook of applied hospitality strategy
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ECONIS (ZBW)
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Group revenue management : a model for evaluating group profitability
Choi, Sunmee
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 541-553)
.
2010
Persistent link: https://www.econbiz.de/10008667121
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2
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
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3
The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent : the moderating role of price frame
Choi, Sunmee
;
Mattila, Anna S.
;
Park, Heungsoo
;
Kang, …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10003851947
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