Purpose: The current COVID-19 pandemic has created an extremely dynamic and uncertain environment in which businesses find it very difficult to operate, particularly those in the hospitality industry. It is therefore very important to understand which actions hospitality businesses think the...

Generation Y is a new sizable market that is fast changing as the landscape of the internet rapidly evolves. Until now, research has examined mainly the perceptions of different online buyers of accommodation in specific geographical areas, with little attention devoted to Generation Y. This...