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The concept of value and its d...
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Hotel industry
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
39
Konsumentenverhalten
39
Customer satisfaction
30
Kundenzufriedenheit
30
Einzelhandel
26
Retail trade
26
Spain
25
Spanien
24
Customer value
19
Dienstleistungsqualität
19
Kundenwert
19
Service quality
19
Brand image
18
Hotellerie
18
Lieferantenmanagement
18
Markenimage
18
Supplier relationship management
18
Information technology
15
Informationstechnik
15
Brand management
13
Markenführung
13
Innovation
12
Betriebliche Wertschöpfung
11
Value creation
11
Satisfaction
10
Brand equity
8
Customer integration
8
Kundenintegration
8
Nachhaltige Entwicklung
8
Sustainability
8
Sustainable development
8
Confidence
7
Loyalty
7
Marketing management
7
Marketingmanagement
7
Vertrauen
7
Viral marketing
7
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English
18
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Gil Saura, Irene
17
Šerić, Maja
6
Moliner-Velázquez, Beatriz
5
Ruiz-Molina, María-Eugenia
3
Berenguer Contrí, Gloria
2
Bordian, Mariia
2
Fuentes-Blasco, Maria
2
Gallarza, Martina G.
2
Mollá Descals, Alejandro
2
Arteaga-Moreno, Francisco
1
Del Chiappa, Giacomo
1
Fuentes-Blasco, María
1
Gallarza, Martina
1
Marín, Antonio
1
Mikulić, Josip
1
Moise, Mihaela Simona
1
Ozretić-Došen, Đurđana
1
Praničević, Daniela Garbin
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Santos Arteaga, Francisco Javier
1
Servera-Francés, David
1
Sánchez-Fernández, Raquel
1
Šeric, Maja
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Service business
3
Economic research
2
Journal of hospitality marketing & management
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Consumer Behavior in Tourism and Hospitality
1
International journal of contemporary hospitality management
1
International journal of sustainable economy
1
Journal of East European management studies : JEEMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.
;
Santos Arteaga, Francisco Javier
; …
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
Saved in:
2
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
3
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation
Bordian, Mariia
;
Gil Saura, Irene
;
Berenguer Contrí, Gloria
- In:
Journal of marketing analytics : JMA
12
(
2024
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10015138130
Saved in:
4
The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
Journal of East European management studies : JEEMS
28
(
2023
)
2
,
pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
Saved in:
5
Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Gallarza, …
- In:
Consumer Behavior in Tourism and Hospitality
19
(
2024
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10015159121
Saved in:
6
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
7
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
8
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
9
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
10
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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