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The importance of green practices for hotel guests: does gender matter?
Moise, Mihaela Simona; Gil Saura, Irene; Ruiz Molina, … - In: Economic research 34 (2021) 1,3, pp. 3508-3529
Persistent link: https://www.econbiz.de/10014233534
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The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: Journal of East European management studies : JEEMS 28 (2023) 2, pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
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Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria; Gil Saura, Irene; Gallarza, … - 2024
Persistent link: https://www.econbiz.de/10015159121
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Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation
Bordian, Mariia; Gil Saura, Irene; Berenguer Contrí, Gloria - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 717-733
Persistent link: https://www.econbiz.de/10015138130
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
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Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: Service business 5 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
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Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.; Santos Arteaga, Francisco Javier; … - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
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Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja; Gil Saura, Irene; Ozretić-Došen, Đurđana - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 958-979
Persistent link: https://www.econbiz.de/10011408175