We use the Hotelling's model allowing for a "gap" in the consumers' preferences. As a result, the characteristics space is divided in two separate intervals. The largest one represents the main market, and the smallest represents a niche. We find that in this set up the principle of maximum...

There are examples of entry in two-sided markets, where first entrants occupy a ‘central location’ and serve agents with ‘intermediate tastes,’ while later entrants are niche players. Why would the first entrant choose to become a ‘general’ platform, given that later entrants will...