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The issue of employer branding has always had an intrinsic interdisciplinary content, since it builds a bridge for cross-fertilization between different disciplines (strategic marketing, strategic management, and human resources management). This paper presents employer branding as an approach...
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The main aim of the present research is that of evaluating brand and image management as strategy to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting,...
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Unlocking the IoT potential in manufacturing: an organizatoinal analysis and research agenda / Cristiano Ghiringhelli, Francesco Virili -- The case of corporate entrepreneurship within Italian SMEs / Federico Moretti, Stefano Denicolai, Aurelio Ravarini -- HRM 4.0: the digital transformation of...
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This article examines the ethical framing of employment in contemporary human resource management (HRM). Using Axel Honneth's theory of recognition and classical critical notions of reification, I contrast recognition and reifying stances on labor. The recognition approach embeds work in its...
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