Purpose: Organizations, nowadays, are becoming cognizant of Employer Branding as it has been observed that with the help of Employer Branding the best talent in the market can be attracted, retained, and motivated. The study aimed to find out the dimensions of employer branding and to establish...

In business, due to the current emphasis on intangible assets such as brand names, innovation, creativity, and entrepreneurship, greater than in the past, the arenas of today cater to companies that can harvest the potential of their key resources. In fact research suggests that not even the...