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Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin; Lee, Yoon-Joo - In: International journal of advertising : the review of … 38 (2019) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin; Kim, Eunjin; Choi, Sung In - In: Journal of marketing communications 29 (2023) 5, pp. 491-509
Persistent link: https://www.econbiz.de/10014321983