Riaz, Kashif; Hussainy, Syed Karamatullah; Kazi, Abdul … - In: KASBIT Journal of Management & Social Science 1 (2008) December, pp. 28-35
The topic was selected after giving consideration to the modern environment and the use of media by advertisers for attention purposes of their products. It was also observed that the number of channels especially in the electronic media have also geometrically increased over the last two...
