In some cases spot markets failure to govern to whole or a part of the marketing channel effectively and contractual relations are gaining more importance. It is especially true in case of agricultural markets, since these markets became more differentiated and market players are vulnerable in...

The paper investigates the impacts of trust on the relationships among members and between members and the management in an agricultural marketing cooperative in the Hungarian horticultural sector. We focus on the effects of trust on cooperative members performance and satisfaction and their...

The main co-ordinators/channels used in Hungarian fruit and vegetable supply chain are the following: local market, wholesale markets, production co-operatives, marketing cooperatives, producers organisation, processing industry, wholesalers and retailers. Different retail chains gain a...