Today, the wine business can benefit significantly from the advantages of online sales and the use of social media. However, while the online wine business is growing and the number of online buyers is increasing in Hungary, the impact of online marketing and social media use on their...

In the European Union and in Hungary, the food and beverage industry is the leading manufacturing one. By contrast, food industry is seen less innovative compared to other branches of the economy, especially in the European Union. The level of the R&D spending is very low in the Hungarian food...