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Misra, Madhvendra
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International journal of business excellence
1
International journal of information technology and management : IJITM
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ECONIS (ZBW)
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Marketing efficiency : a construct to evaluate strategic ICT adoption
Tewari, Sumant Kumar
;
Misra, Madhvendra
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 735-749
Persistent link: https://www.econbiz.de/10010234697
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Information and communication technology : a tool for increasing marketing efficiency
Tewari, Sumant Kumar
;
Misra, Madhvendra
- In:
International journal of information technology and …
14
(
2015
)
2/3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011527004
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