Cisco is an internet pioneer in partnering, value creation to face technological change. Cisco has partnered with a who is who of companies including Apple, Google and delivered their dreams as well as consumer dreams in a smart and sustainable way. The internet is also famous for many millions...

The case of IBM and Cisco are compared to show the importance of partnership and value creation in the current innovation model. IBM preferred to bully its competitors, employees and customers to make money from its innovation. Cisco partnered with companies such as Apple to create a partner...