In this paper, we estimate the value of an Information?Communication Technology (ICT) investment opportunity, modelled as a real option, when there is competition threat that can influence its value negatively or even eliminate it. We put our analysis in the revenue management concept, which is...

In this paper, we estimate the value of an Information–Communication Technology (ICT) investment opportunity, modelled as a real option, when there is competition threat that can influence its value negatively or even eliminate it. We put our analysis in the revenue management concept,...