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Persistent link: https://www.econbiz.de/10011895732
Purpose – Recently, increased interest has been devoted to discuss theory development in relation to business-to-business (B2B) marketing. The purpose of this paper is to explore these thoughts through describing and analyzing research on the internationalization of firms from an Industrial...
Persistent link: https://www.econbiz.de/10014827078
Purpose IMP researchers have shown interest in how innovations result from interaction among companies, while, and in parallel, there has been an increased focus on open innovation (OI) during the past decade. OI depicts how companies source, spin-out, and collaborate on innovation. This paper...
Persistent link: https://www.econbiz.de/10014827147
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