Purpose – The aim of this study is to compare the diffusion of certifications under two quality management systems (QMSs) in the tourism sector in Spain: the generic ISO 9001 international standard; and the Spanish industry‐specific “Q” standard. Design/methodology/approach – The study...

Purpose – This study aims to investigate whether ISO 9001 certification affects and enhances the relationships among customers' perceptions of service recovery and, consequently, customer satisfaction, perceived value and loyalty. In pursuit of this objective, the study also proposes a model...