Abel, Jeremy I.; Buff, Cheryl L.; O’Neill, John C. - In: Sport, Business and Management: An International Journal 3 (2013) 1, pp. 78-96
Purpose – The purpose of this research is to investigate the extent to which actual and ideal self‐congruities (image) are associated with health club patronage, a conspicuous consumption situation. Previous studies which have examined the applicability of the image congruence hypothesis to...
