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We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to...
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We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to...
Persistent link: https://www.econbiz.de/10010457934
We study how defaults affect charitable donations. In a field experiment that was conducted on a large online platform for charitable giving, we exogenously vary the default options in the donation form in two distinct choice dimensions. The first pertains to the primary donation decision,...
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