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The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee; Kim, Hanyoung; Seo, Youngji; Han, Jeong Yeob - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
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Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - In: Journal of consumer behaviour 22 (2023) 5, pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
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The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychological reactance
Kim, Hanyoung; Seo, Youngji; Yoon, Hye Jin; Han, Jeong Yeob - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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The power of "Likes" : the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
Seo, Youngji; Kim, Hanyoung; Ko, Youngjee; Yoon, Hye Jin; … - In: Journal of marketing communications 31 (2025) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10015417235
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Sequencing of humor and risk information in social media public service announcements on vaccines : the moderating role of vaccination calculation
Seo, Ja Kyung; Yoon, Hye Jin; Kim, Hanyoung; Han, Jeong Yeob - In: Journal of social marketing : JSOCM 15 (2025) 2/3, pp. 338-362
Persistent link: https://www.econbiz.de/10015423868