The just‐in‐time (JIT) production and inventory philosophy coupled with manufacturing automation in the form of computer integrated manufacturing (CIM) and its related facets are considered by many as great competitive weapons. The birth of JIT and its positive influence on the global...

Addresses the issue dealing with marketing technical innovations. A practical conceptual framework which offers a systematic approach to overcoming barriers related to the marketing of technical innovations is presented. The framework is currently being field tested in several organizations and...