Research is needed to unlock the mysteries of ethical culture and investigate the ways in which it impacts on employees (Collier and Esteban, 2007). Our paper responds to this call. Its focus on codes of ethics recognizes the increasing importance of the topic (Svensson et al., 2006) – and the...

The paper’s unique contribution is to confirm the rationale for and the benefits of applying constructs from the psychological contract literature to generate deeper insights into the service provider-consumer relationship. Findings confirm the need for providers to target value propositions...