'Notice and Choice' has been a mainstay of policies designed to safeguard consumer privacy. This paper investigates distortions in consumer behavior when faced with notice and choice which may limit the ability of consumers to safeguard their privacy using field experiment data from the MIT...

'Notice and Choice' has been the reference framework for how firms elicit data from consumers. This paper investigates distortions in consumer behavior which may limit the ability of consumers to safeguard their privacy using data from a field experiment at MIT. There are three findings. First,...