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Financial valuation of luxury brands
García, María Ruiz - In: New luxury management : creating and managing …, (pp. 85-102). 2017
Persistent link: https://www.econbiz.de/10011609197
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant; Sarkar, Soumya - In: Brand management in emerging markets : theories and practice, (pp. 73-90). 2014
Persistent link: https://www.econbiz.de/10010417746
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Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India
Kumar, T. Praveen - In: Start-up enterprises and contemporary innovation …, (pp. 88-99). 2018
Persistent link: https://www.econbiz.de/10011764696
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Consumer based brand equity
Baalbaki, Sally; Guzman, Francisco - In: The Routledge companion to contemporary brand management, (pp. 32-47). 2016
Persistent link: https://www.econbiz.de/10011515341
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The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar; Dash, Satyabhusan; Purwar, Prem Chandra - In: Marketing intelligence & planning 31 (2013) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
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Measuring brand association strength : a consumer based brand equity approach
French, Alan; Smith, Gareth - In: European journal of marketing : EJM 47 (2013) 8, pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
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Value branding in emerging economies as a social dimension in the Indian context
Kumar, S. Ramesh; Marinova, Svetla Trifonova - In: Research handbook of marketing in emerging economies, (pp. 146-162). 2017
Persistent link: https://www.econbiz.de/10011656255
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Markencontrolling : Markenerfolg messbar machen
Kilian, Karsten; Müller, Michael - In: Marken- und Kommunikationscontrolling, (pp. 9-28). 2016
Persistent link: https://www.econbiz.de/10011572091
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Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de; Heldt, Rodrigo; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 442-456
Persistent link: https://www.econbiz.de/10014313031