Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"India"
~subject:"Personalmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Zur Problematik der Markenwert...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
India
Personalmanagement
Markenwert
55
Brand equity
50
Brand management
16
Markenführung
16
Internal branding
8
Interne Markenführung
8
Deutschland
7
Germany
7
Social Web
7
Social web
7
Consumer behaviour
6
Konsumentenverhalten
6
Human Resource Management
5
Marketingmanagement
4
Customer integration
3
Dienstleistungsqualität
3
Indien
3
Kundenintegration
3
Measurement
3
Messung
3
Performance measurement
3
Performance-Messung
3
Service quality
3
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Competition
2
Controlling
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Food retailing
2
Handelsmarke
2
Internet marketing
2
Lebensmitteleinzelhandel
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
8
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
8
Author
All
Abrar, Muhammad
1
Ahmad, Bashir
1
Bari, Muhammad Waseem
1
Chatchai Pitsaphol
1
Göç, Kubilayhan
1
Khan, Ahmad Sohail
1
Khuhro, Saima
1
Kumar, S. Ramesh
1
Kumar, T. Praveen
1
Marinova, Svetla Trifonova
1
Mishra, Prashant
1
Rubab, Azha
1
Safeer, Asif Ali
1
Sarkar, Soumya
1
Shahnawaz, Saqib
1
Shahzadi, Irum
1
Xiang, Li
1
Yin, Xiaohong
1
more ...
less ...
Published in...
All
Antecedents and outcomes of employee-based brand equity
5
Brand management in emerging markets : theories and practice
1
Research handbook of marketing in emerging economies
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
2
Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India
Kumar, T. Praveen
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 88-99)
.
2018
Persistent link: https://www.econbiz.de/10011764696
Saved in:
3
Value branding in emerging economies as a social dimension in the Indian context
Kumar, S. Ramesh
;
Marinova, Svetla Trifonova
- In:
Research handbook of marketing in emerging economies
,
(pp. 146-162)
.
2017
Persistent link: https://www.econbiz.de/10011656255
Saved in:
4
Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
Saved in:
5
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
Saved in:
6
Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
Saved in:
7
Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir
;
Göç, Kubilayhan
;
Yin, Xiaohong
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 72-80)
.
2022
Persistent link: https://www.econbiz.de/10013336134
Saved in:
8
Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib
;
Rubab, Azha
;
Chatchai Pitsaphol
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 81-89)
.
2022
Persistent link: https://www.econbiz.de/10013336136
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
