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India
Consumer behaviour
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Journal of marketing management : MM
3
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2
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ECONIS (ZBW)
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Consumption in marketizing economies
Shultz, Clifford J.
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10001186096
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2
Nationalism and ideology in an anticonsumption movement
Varman, Rohit
;
Belk, Russell W.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 686-700
Persistent link: https://www.econbiz.de/10003919329
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3
Consuming postcolonial shopping malls
Varman, Rohit
;
Belk, Russell W.
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 62-84
Persistent link: https://www.econbiz.de/10009489010
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4
Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality
Varman, Rohit
;
Skålén, Per
;
Belk, Russell W.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10009565311
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5
Weaving a web : subaltern consumers, rising consumer culture, and television
Varman, Rohit
;
Belk, Russell W.
- In:
Marketing theory
8
(
2008
)
3
,
pp. 227-252
Persistent link: https://www.econbiz.de/10003750740
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6
Judith Butler on performativity and precarity : exploratory thoughts on gender and violence in India
Joy, Annamma
;
Belk, Russell W.
;
Bhardwaj, Rishi
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1739-1745
Persistent link: https://www.econbiz.de/10011407865
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7
The Kafka quagmire for the poor in India
Belk, Russell W.
;
Ghoshal, Tanuka
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1559-1569
Persistent link: https://www.econbiz.de/10011854355
Saved in:
8
Performance theory and consumer engagement : wine-tourism experiences in South Africa and India
Joy, Annamma
;
Belk, Russell W.
;
Charters, Steve
;
Wang, …
- In:
Consumer culture theory
,
(pp. 163-187)
.
2018
Persistent link: https://www.econbiz.de/10011825300
Saved in:
9
Judith Butler on performativity and precarity : exploratory thoughts on gender and violence in India
Joy, Annamma
;
Belk, Russell W.
;
Bhardwaj, Rishi
- In:
Gendering theory in marketing and consumer research
,
(pp. 187-193)
.
2017
Persistent link: https://www.econbiz.de/10011610806
Saved in:
10
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
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