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Consumer behaviour
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Journal of marketing theory and practice : JMTP
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Marketing letters : a journal of research in marketing
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Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A.
;
Perera, B. Yasanthi
;
Nafees, Lubna
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10012181628
Saved in:
2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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