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Correcting the t statistic for measurement error

Durvasula, Srinivas; Sharma, Subhash; Carter, Kealy - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 671-682

Persistent link: https://www.econbiz.de/10009579981

Indian ethics and the spirit of development: the VEDA model of leadership and management

Sharma, Subhash - In: Human values in management, (pp. 49-57). 2004

Persistent link: https://www.econbiz.de/10002526593

New approaches to management research and knowledge building : division, d-vision and direct vision approaches and their convergence

Sharma, Subhash - In: Knowledge economy : the Indian challenge, (pp. 83-90). 2009

Persistent link: https://www.econbiz.de/10003806007

Evidence of a secular trend in attitudes towards the macro marketing environment in India: pre and post economic liberalization

Lysonski, Steven; Durvasula, Srinivas; Madhavi, A.D. - In: Journal of Consumer Marketing 29 (2012) 7, pp. 532-544

Purpose – India has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an historical analysis to determine if consumer attitudes towards marketing practices and consumerism in India have changed measurably from 1990 to 2009....

Persistent link: https://www.econbiz.de/10014848998

Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

Lysonski, Steven; Durvasula, Srinivas - In: Journal of Consumer Marketing 30 (2013) 1, pp. 75-87

Purpose – India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to investigate longitudinally how these styles have changed from 1994 to 2009. They also conducted a...

Persistent link: https://www.econbiz.de/10014849008

Consumer decision making styles in retailing : evolution of mindsets and psychological impacts

Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 1, pp. 75-87

Persistent link: https://www.econbiz.de/10009722347

Evidence of a secular trend in attitudes towards the macro marketing environment in India : pre and post economic liberalization

Lysonski, Steven; Durvasula, Srinivas; Madhavi, A. D. - In: The journal of consumer marketing 29 (2012) 7, pp. 532-544

Persistent link: https://www.econbiz.de/10009681480

Time series data on road transport passenger and freight movement, (1951 - 1991)

Sharma, Subhash (contributor) - 1996

Persistent link: https://www.econbiz.de/10000982912

Non-conventional organisations for development : a theoretical analysis of rural producers' organisation in India

Sharma, Subhash - In: The Indian journal of public administration : quarterly … 37 (1991) 2, pp. 170-181

Persistent link: https://www.econbiz.de/10001118092

Indian Ethos, Indian Culture and Indian Management : New Frontiers in Management Thinking

Sharma, Subhash - 2018

During recent years, Indian concepts have acquired a new prominence at the global level. Its roots go back to 1960s, when several Indian Spiritual Movements (ISMs) acquired a worldwide acceptance and presence. Transcendental Meditation (TM), ISKCON, Brahma Kumaries etc. are a few illustrations....

Persistent link: https://www.econbiz.de/10012918547