Joshi, R.N.; Singh, S.P. - In: Journal of Fashion Marketing and Management: An … 14 (2010) 1, pp. 145-160
Purpose – The Indian garment industry has witnessed a significant change since the inception of the New Textile Policy 2000 that suggests removing the industry from the list of small‐scale industries with a view to improving its competitiveness in the global market. As productivity is the...