Purpose – The purpose of this paper is to analyze the case of a manufacturing firm situated in an industrial city of India, focusing on supply chain management issues of the concerned organization from two operational perspectives: supply side (or the procurement side) and the distribution...

Purpose – Web sites are the first point of interaction in the virtual environment and information and entertainment aspects are the most important tenets of web sites. Thus, it becomes important to know how much information and entertainment is required, is adequate and appropriate for a web...

Purpose – Hypermarket is the most successful amongst organised retail formats in India. The purpose of this paper is to identify segments of hypermarket shoppers based on shopping motivation. The study profiles the identified segments on demographic characteristics and shopping outcomes, and...