Purpose – The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides key inputs for global retailers to harness the potential in growing consumerism in India....

Sports retail is a small but fast growing segment of modern retail in India. Recently, the country has been hosting many international sports and this has given a boost to this sector. Many foreign and domestic corporate retailers have entered sports retail. Sports goods manufacturing is a focus...

Globally, there is a clamour for creating a more inclusive world and India is also a frontrunner. Government of India is fully committed to its resolve towards achieving inclusive growth. To achieve this goal, efforts are being made to harmonise the national development priorities with...