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Indian cultural values and economic development: an exploratory study
Anderson, Beverlee B. - In: World Journal of Entrepreneurship, Management and … 8 (2012) 2/3, pp. 194-201
Purpose – The purpose of this paper is to explore linkages between Confucian‐based Asian cultural values and Michael Porter's model of national competitiveness. The cultural values of Indian students are compared with Asian American students’ cultural values, to explore alignment with...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015040282
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Why world automobile industry may move to Asia Pacific zone: the case of India's automobile industry
Lee, Hyun-Sook; Anderson, Beverlee B. - In: World Review of Entrepreneurship, Management and … 4 (2008) 1, pp. 31-45
The purpose of this paper is to identify the salient considerations in a relocation analysis of the automobile industry, specifically as it relates to a move into India. Using Michael Porter's five forces competitive model, the environment and forces within the industry will be analysed to give...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005225766
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Why world automobile industry may move to Asia Pacific zone: the case of India's automobile industry
Lee, Hyun-Sook; Anderson, Beverlee B. - In: World Review of Entrepreneurship, Management and … 4 (2008) 1, pp. 31-45
The purpose of this paper is to identify the salient considerations in a relocation analysis of the automobile industry, specifically as it relates to a move into India. Using Michael Porter's five forces competitive model, the environment and forces within the industry will be analysed to give...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008564403
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Gender roles and family decision making: a study of Indian automobile purchases
Srivastava, R.K.; Anderson, Beverlee B. - In: International Journal of Services, Economics and Management 2 (2010) 2, pp. 109-120
Marketers have traditionally used gender to segment markets. Due to socially prescribed gender roles some products are thought more suitable to target women, while others more suitable to males. For example, automobiles have been traditionally targeted towards males, assuming that it would be...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008755676
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Gender roles and family decision making : a study of Indian automobile purchases
Srivastava, R. K.; Anderson, Beverlee B. - In: International journal of services, economics and management 2 (2010) 2, pp. 109-120
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003971732
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Why world automobile industry may move to Asia Pacific zone : the case of India's automobile industry
Lee, Hyun-sook; Anderson, Beverlee B. - In: World review of entrepreneurship, management and … 4 (2008) 1, pp. 31-45
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003630941