Retailer satisfaction is what analyzed by studying various aspects such as factors influencing to promote YOGI FOODS products in market through retailers, sales promotion schemes, measurement of pricing, availability and quality of products etc. For in depth study purpose, review of literature...

Visual merchandising has long lived in the domain of brick-and-mortar stores. It is viewed as an indispensable tool to provide aesthetic pleasure to the customers and to uplift the sales of the stores. Similarly, in the era of online retail stores, retailers need to raise their game so as to...

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...