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Persistent link: https://www.econbiz.de/10009577065
Purpose – The purpose of this paper is to validate the Higgins regulatory focus/goal orientation questionnaire (RFQ) in the Indian context on a sample of urbanized young Indians: one of the most important consumer segments in India. Design/methodology/approach – Items were validated using...
Persistent link: https://www.econbiz.de/10014674784