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Innovation strategies of Indian market leaders

Krishnan, Rishikesha T. - In: Journal of Indian Business Research 4 (2012) 2, pp. 92-96

Purpose – The purpose of this paper is to identify the innovation strategies, and to understand the role of innovation, in the growth of Indian market leaders. Design/methodology/approach – This paper synthesizes recent research on the innovation strategies of Indian companies. It identifies...

Persistent link: https://www.econbiz.de/10014874943