The primary focus of this Element is to understand the rise of smart 'social' infrastructures in BoP emerging markets like India. It has been observed that new focus areas and frontiers of global economy are taking shape where social and environmental outcomes along with economic performance are...

The need for inclusive healthcare is one of the key areas, where the lack of accessible, affordable and reliable product and service offerings has created a big barrier in the social and economic development of the economically weaker segment living predominantly in rural areas across the world....

India with its growing population is offering a huge business opportunity to the customer acquiring firms. As a result more firms are seeking ways to enter the gateway of India. It has been observed that the rise in country's GDP is increasing the disposable income of the Indians and thus...