Purpose – This study aims to examine empirically how consumers' attitude towards retail stores gets affected by situational, consumer, store and product characteristic variables when they face out‐of‐stock situations. Design/methodology/approach – Survey method for data collection was...

Purpose – The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides key inputs for global retailers to harness the potential in growing consumerism in India....

Purpose – Many retailers in India have decided to adopt one or another enterprise resource planning (ERP) system to improve their businesses, but implementing an ERP system can be a demanding venture. ERP implementation has always been an intricate process and is one of the challenges of the...

Purpose – The purpose of this paper is to develop material for classroom teaching in the subject area of general management with retail industry focus. Design/methodology/approach – The approach is a case study approach with an emphasis on building relevant issues for class discussions and...

Purpose – Observes a number of human-resource management problems in the Indian hand-loom industry. Design/methodology/approach – Considers what gave rise to the problems and considers how they may be solved. Findings – Highlights the need to: attract talented designers with the right...

The retail sector and its environment have experienced radical changes in the last decade. Most of the challenges are due to changing demographic, social, politic, business climate, and changes in the retail sector including the addition of Wall Mart, Carrefour, K-Mart, etc. This paper examines...

Purpose – The purpose of this paper is to analyze the patterns and dynamics of the diffusion of modern food retail in India. Design/methodology/approach – The paper is based on detailed sales data from retail chains in India, short case studies of retail chains, and review of literature....

Purpose – India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to investigate longitudinally how these styles have changed from 1994 to 2009. They also conducted a...