Purpose – The purpose of this paper is to examine the rationale and synergies of a Japanese firm's acquisition of India's leading pharmaceutical firm, Ranbaxy, and to answer the following pertinent questions: could Ranbaxy have been able to survive and succeed, had the firm not gone for this...

Purpose – The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food. Design/methodology/approach – The method used for the...

This is a comparative study of shopping preferences by women in the US and India, looking at whether cultural factors influence the shopping pattern and preferences. The growth in women’s education and disposable income, has led to a consequent rise in affluence and spending habits among women...