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UrbanClap : India's largest home service provider
Jyani, Nancy
;
Bansal, Harbhajan
- In:
Asian journal of management cases
20
(
2023
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10014366148
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
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