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A typology of Indian hypermarket shoppers based on shopping motivation

Mehta, Ritu; K. Sharma, Narendra; Swami, Sanjeev - In: International Journal of Retail & Distribution Management 42 (2013) 1, pp. 40-55

Purpose – Hypermarket is the most successful amongst organised retail formats in India. The purpose of this paper is to identify segments of hypermarket shoppers based on shopping motivation. The study profiles the identified segments on demographic characteristics and shopping outcomes, and...

Persistent link: https://www.econbiz.de/10014804481

A typology of Indian hypermarket shoppers based on shopping motivation

Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev - In: International journal of retail & distribution management 42 (2014) 1, pp. 40-55

Persistent link: https://www.econbiz.de/10010247021

Personal and organizational correlates affecting attitudes of women executives towards their job

Sandhu, H. S.; Mehta, Ritu - In: Global business review 8 (2007) 1, pp. 135-151

Persistent link: https://www.econbiz.de/10003765206

Exploring the factors affecting career advancement opportunities for women executives in the service sector

Sandhu, H. S.; Mehta, Ritu - In: Paradigm : the journal of Institute of Management Technology 11 (2007) 1, pp. 67-73

Persistent link: https://www.econbiz.de/10003629903

Annihilating or perpetuating the gender stereotype? : an analysis of Indian television advertisements

Bharadwaj, Apoorva; Mehta, Ritu - In: Decision 44 (2017) 3, pp. 179-191

Persistent link: https://www.econbiz.de/10011845303

Researching marketing decisions : the Indian context

Mehta, Ritu (ed.) - 2019

Persistent link: https://www.econbiz.de/10012013878

Food advertising targeting children in India : analysis and implications

Mehta, Ritu; Bharadwaj, Apoorva - In: Journal of retailing and consumer services 59 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012434357

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