Since 1998, India has been the world's biggest producer and consumer of dairy products, with a steady increase in the availability of milk and milk products. Dairy farming is a vital aspect of the rural Indian economy, providing both jobs and money. The milk collection in Prakasam District began...

The basic purpose of the study is to identify the determinants of patronage of online customers while selecting an electronic retail website. The study attempts to identify the determinants with respect to the buying process of online customers. The determinants of before, during and after...

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other...

The aim of the study is to find out the impact of store layout design on customer shopping experience. If there is any impact found, what are the store layout design characteristics that provide good shopping experience to the customers? What are the store layout design characteristics that are...