Changing consumption pattern of the Indian consumer has been undergoing a significant transformation over the years. Improvement in the economic conditions, exposure to International media, foreign travel, degree of urbanization, education levels, emergence of new job opportunities in the...

The paper aims at understanding the impact of economic reforms in India on the factors related to Science & Technology, Industrial sector, Technology Marketing strategy, technology transfer, and R&D organizations in India. There were various issues in India after independence like widespread...

The Indian higher education system is the third-largest in the world in terms of numbers, after China and the United States. There has been an unprecedented growth in the number of universities, colleges as well as enrollment in the higher education system particularly during the last one and a...

In today’s technologically driven world consumer shopping behavior towards different channels has changed. Customers can buy any product at any time from anywhere. The customer is using various online and offline channels simultaneously for buying any product which leads to the omnichannel...

In India ever since independence, marketing acquire a largely urban bias. Hence, there were very less attempt on the part of marketers to distribute products to satisfy rural needs. An apathetic attitude also due to the assumption that the rural consumer are poor and had no purchasing power to...

In India ever since independence, marketing acquire a largely urban bias. Hence, there were very less attempt on the part of marketers to develop product to satisfy their needs. An apathetic attitude also due to the assumption that the rural consumer are poor and had no purchasing power to buy...

The paper aims at understanding the impact of the Make in India initiative on factors related to Marketing strategy, technology transfer, and RandD organizations in India. India is considered as one of the possible emerging superpowers of the world due to its potential like as demographic...

Today, Employee participation and involvement in management is the most crucial element for organizations. Employee participation in management is of immense value in an organization. It creates a sense of belongingness among the employees and makes them more responsible in their outlook and...

Today, the advancements of the Internet and new technologies have affected consumer behavior. This has led to the emergence of more and more channels which is causing consumers to change their purchasing habits. The omnichannel refers to retailers with a presence on both physical and digital...

In the Indian market, marketing attains a principally urban preconception. Therefore, there was especially less attempt from industries to make goods and services available to fulfill rural market requirements. An unconcerned attitude moreover because of the hypothesis that the rural customer is...