In April 2018 trade war leashed out between US and China when US announced that it will impose additional tariff on goods of Chinese origin. The move by the Trump administration was aimed at correcting the US China trade imbalance, where US has a huge trade deficit with China. This paper aims at...

This article tries to analyze the penetration of the mobile phones in the rural market and the strategies adopted by the telecom companies to enter the Indian Rural Market. Most of the companies in the telecom sector have realized that the urban markets have saturated and to increase their...

"The recent disruptions caused by the COVID-19 pandemic have shaken the fundamental foundations of global business to their core, creating unprecedented challenges for management scholars and practitioners. In addition, over the past few decades, the general adoption of communication...

"This edited book collects several deep insights into the trends and transitions in work organisations in India. It explores significant themes highlighting areas such as globalisation, digitisation, social and managerial transformations. Chief among its chapters are a number of collaborative...

The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in India by Board for Control of Cricket in India. BCCI launched Indian Premier League, to promote Twenty20 professional cricket league in India. This case study...