Consumers especially youths find risks in payment security and personal privacy from e-commerce and that these concerns are at least as great and may be greater for internet shopping than other distance channels. Internet shopping can involve potential risks to consumers and businesses. Risks to...

GST is one indirect tax for whole nation, making India one unified common market. GST is a single tax on the supply of goods and services, right from the manufacturer to the consumer. The study is useful to judge the impacts of the new taxation in the region, suggesting way out to succeed the...

Social media has changed the business forms for many industries and organisations. The domain of the influence of social media on consumer behaviour is a relatively young area of study. Today, communication is an essential means for organisations and businesses in the market to manage the...

Electronic retailing arrived silently in India but currently it is growing by 70% CAGR while the brick & mortar retailing is struggling at 20% CAGR. The researcher studied consumers' Internet usage pattern, their profile and their shopping pattern through his illustrious study on e-retailing....

The online shopping is in upward direction. The youth consists 50% of consumer group. India is a young country. More than 100 crore is the mobile subscribers in 125 crore population. Smart phone is around 30%. Internet users are 19 crore i.e. More than 10%. In India around 12% internet users...

In India Retail is booming sector if we see the present scenario. It is one of the largest Industries, has presently emerged as one of the most dynamic and fast paced industries of our times with several players entering the market. The opportunities in India organized retail sector can be...

Around the world, four billion people live in poverty. And marketing firms are still struggling to turn them into customers. For the past decade, business visionaries have argued that these people, dubbed the “Base of the Pyramid”, make up an enormous, untapped market. Some of the world's...