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In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...
Persistent link: https://www.econbiz.de/10014186185
This assessment examines the global marketing strategy of Tata Motors, India's largest automobile company established in 1945. With over 4 million Tata vehicles in use in India, Tata Motors is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's...
Persistent link: https://www.econbiz.de/10013143941