Purpose – The purpose of this paper is to develop a structured model to understand mall preferences among Indian customers. Design/methodology/approach – The present study uses fuzzy analytical hierarchy processing (FAHP). Use of Fuzzy Logic will provide a more reliable solution since it is...

Purpose – The main purpose of this study was to investigate what leads consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward country of origin (CO), and subsequently on purchase intentions (PI). The other objective was to study the knowledge and product...

Cover -- Guest editorial -- New product announcements effect on stock prices in India -- Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type) -- Impact of advertising strategies on the cognitive and behavioral component of...