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Anthropomorphism and consumer-brand relationships : a cross-cultural analysis

Kaur Ghuman, Mandeep; Huang, Li; Madden, Thomas Justin; … - In: Strong brands, strong relationships, (pp. 135-148). 2015

Persistent link: https://www.econbiz.de/10011313577

The impact of Basel norms on the capital and risk behavior of Indian banks

Kapoor, Samriti; Kaur Ghuman, Mandeep - In: The IUP journal of financial risk management : IJFRM 15 (2018) 4, pp. 7-22

Persistent link: https://www.econbiz.de/10011989387

Bank-led financial inclusion and human development : evidence from India

Nanda, Kajole; Kaur Ghuman, Mandeep - In: South Asian journal of management : SAJM 24 (2017) 1, pp. 114-140

Persistent link: https://www.econbiz.de/10011740904

Basel III norms : a SWOT and TOWS approach

Kapoor, Samriti; Kaur Ghuman, Mandeep - In: Vision : the journal of business perspective 21 (2017) 3, pp. 250-258

Persistent link: https://www.econbiz.de/10011833387

Impact of firm-specific attributes on shareholder value creation of Indian companies : an empirical analysis

Narang, Sweety; Kaur Ghuman, Mandeep - In: Global business review 15 (2014) 4, pp. 847-866

Persistent link: https://www.econbiz.de/10011347013

Nature and extent of advertisements broadcast on Indian TV : implications for society and media

Vohra, Jyoti; Kaur Ghuman, Mandeep; Soni, Pavleen - In: International journal of Indian culture and business … 22 (2021) 3, pp. 326-349

Persistent link: https://www.econbiz.de/10012511222

Measuring celebrity equity : unearthing the consumer knowledge structure associations

Kaur Ghuman, Mandeep; Parmar, Yadvinder; Mann, Bikram … - In: Global business review 22 (2021) 3, pp. 797-820

Persistent link: https://www.econbiz.de/10012591520

Determinants of diffusion and adoption of ATM cum debit cards in Indian banking sector

Kaur, Kamalpreet; Kaur Ghuman, Mandeep - In: Global business review 21 (2020) 5, pp. 1263-1278

Persistent link: https://www.econbiz.de/10012307898

Customers’ Attitude Towards Unorganized Apparel Retailing in India : A Study in Tier I and Tier II Cities

Devgan, Deepak; Ghuman, Mandeep Kaur - 2014

India has been projected as one of the most sought-after retail destinations by many national and international consultancy firms. In the whole retail sector, clothing has emerged as one of the leading segments in terms of growth and a frontrunner in terms of growth in output. Since the...

Persistent link: https://www.econbiz.de/10014141638

Exploring branding strategies of FMCG, services and durables brands: evidence from India

Jit Singh Mann, Bikram; Kaur, Mandeep - In: Journal of Product & Brand Management 22 (2013) 1, pp. 6-17

Purpose – The paper aims to analyze and compare the branding strategies used in the three sectors namely FMCG, services and durables. Design/methodology/approach – Based on the literature review, a more comprehensive list of branding strategies is proposed. A content analysis of 600 randomly...

Persistent link: https://www.econbiz.de/10014896344